The business world has changed remarkably. Perhaps the tremendous change has been a move in the marketing strategies required by businesses. One of the essential purposes of this significant change is the use and popularity of the internet. Consistently, an average Korean uses the internet well more than 4 hours and once in a while up to as much as 12 hours for their activities and tasks. So the most significant thing is the way you will lead your internet marketing efforts. You can either deal with the marketing in-house or hire a digital marketing agency to deal with your marketing.
For the web, you’ll need a digital marketing agency with the ability of everything on the web. The objective here is to promote the business, brand, increase deals, and build customer loyalty through digital marketing endeavors.
If you wonder why to market your business in South Korea using a digital marketing agency, you have come to the right place!
What is Digital Marketing?
Digital Marketing uses digital technology to leverage and incorporate any marketing strategies on any products or services by using the internet. Through the internet, the marketing efforts will, at that point, spread to mobile phones, tablets, PCs through social media, e-mails, search engines, and other websites.
Technically, a digital marketing agency’s primary purpose is to promote and advertise your business to attract clients. They actualize a wide range of marketing techniques and technologies; this incorporates Search Engine Optimization, Ad Campaigns, Content Marketing, Email Marketing, etc. The goal here is to make it simpler for businesses to execute their marketing strategies digitally.
Like said before, Digital Marketers comprise a group of experts prepared to create the ideal marketing strategy for your business.
Digital Marketing in South Korea
On the off chance that you are new to the Korean market, you likely are keen on the most proficient method to set up the correct marketing strategy for your business. South Korea is one of the few nations where Google isn’t the predominant Search Engine. South Korea has built up its excellent marketing system. It may sound similar, but everything is different.
Any discussion about digital marketing in South Korea needs to begin by talking about Naver – about why are present beats Google Search in South Korea, and why most digital marketing agencies in Korea are equivalent to doing their marketing on Naver. Naver rules because it centers around Korea, and therefore optimizes Koreans, the Korean language, and Korean online conduct.
Korea is one of the US’s biggest markets and is the seventh-largest US trading partner making it larger than France and Taiwan. Korea is the sixth-largest country exporting high technology goods to the US. Various US organizations, including giant companies like Ford Motor Company, Motorola, e-Bay, Dell, and McDonald’s, are battling to win competitions against domestic companies in Korea. Korea is one of the most digitalized nations and remains the pioneer in the Asian-Pacific region due to its internet infrastructure and broadband penetration rate.
South Korea is a prototypical oriental country, which is somewhat different from other countries. Consumers from different countries have different decision-making processes. It’s the same when it comes to digital marketing. In Korea, unlike other countries, all this technological advancement is set against a background culture of conservatism, demanding work, respect, and family. Despite the language barrier, entering the South Korean market is more straightforward than entering other countries.
What's the difference between Korean digital marketing vs. the rest of the world?
Many companies in Korea and other nations are looking to enter the Korean online market. Online Korean digital marketing is similar to other countries but also different. Many people use social networks like YouTube, Facebook, Instagram, and Google, but Koreans use their social networks, as mentioned earlier. Unlike many other nations, such as the United States, Korea is a hyper connected market eager for new brands because the brands with local Knowledge and a solid digital marketing strategy can achieve a great return on investments.
Naver being the fifth largest search engine globally, is the portal most used in Korea owned by NHN. Naver’s messaging, maps, banking, and other apps make it one of the most extensive digital publishers by far. It does not allow consumer tracking on its platforms, unlike other countries, which collects and corral most of the data.
Digital marketers in South Korea can implement multi-touch attribution for accurate and actionable measurement. Multi-touch attribution uses a privacy-compliant ID to stitch together user-level online and offline marketing touchpoints and conversion events for a holistic view of the customer journey. And because this insight produces in close to real-time, marketers can capitalize on opportunities to drive engagement and site visits, encourage downloads, and influence purchase decisions at each step in the buyer journey.
Here are the top social media platforms in South Korea:
Korean Social Media Platform
As mentioned before, Koreans have developed their digital economy giants. To comprehend the Korean Social Media Platform, we need to start with the technological scene. The internet has reached over 95% of South Korea, the most elevated rate for any Asian nation outside the Middle East. It doesn’t surprise us that Korea is the number one in the world for Smartphone ownership as the home of electronic giants Samsung and LG. What’s more, as long as cell phone users have a web connection, they’re most likely on social media.
Additionally, South Korea probably has the highest rate of LTE coverage globally, and 4G connection is available anywhere in the country, such as on subways, in the middle of the countryside, or even on a high-speed train. Hence, it’s always conceivable to connect to social media. As we’ve already prodded, South Korea is the home to a few informal social networks that numerous readers won’t recognize, and of course, some seem to be comparative.
Here are the top social media platforms in South Korea:
KakaoTalk/ Daum
Kakao is a South Korean company that was established in 2010, which formed as a result of a merger between the Korean digital service providers Daum Communications and the original Kakao Inc. Daum is the 3rd largest search engine in South Korea. KakaoTalk is a WhatsApp style messaging service used by 97% of all smartphone users in South Korea. Kakao is engaged in a diversification strategy, such as offering online banking and taxi services, and Kakao users can send each other gifts.
BAND (by Naver)
Naver, the South Korean Google, has a wide range of search engines, such as Blog Search and News Search. Naver also has popular products such as Naver Café, LINE, and BAND. BAND is a communication app for teams and groups, so it naturally became popular in South Korea through the gaming community, and the Republic of Korean Army even officially uses it.
Cyworld
Cyworld is a South Korean social network service. Cyworld’s unique feature is that it allows its users to organize, manage, and prioritize their relationship according to a social scale.
Korea Search Engine Naver vs. Google
Although Google currently holds 83% of the global search market, we now know that countries like South Korea have been consistently slipping out of its grasp. Ask any Korean what search engine they use. No doubt, the appropriate response will be ‘Naver.’ Naver was launched in 1999 by a group of ex-Samsung employees and has dominated the Korean web industry ever since.
Naver’s homepage, which is similar to Yahoo’s, is busier than Google’s, with lots of images, flash banners, sections, news, etc. However, Naver is also very different from Google in a more profound way.
- Naver does not give Korean websites the exposure because many Korean Webmasters block Google and other global search engines from accessing their sites for security purposes.
- When it comes to innovations, Naver has often been ahead of Google;
- Naver’s Knowledge in, which is effectively the forerunner of Yahoo! Answers. It’s Q&A database is still hugely popular among the users.
- Naver began providing different search results long before Google’s Universal Search appeared. Naver has been more of a Social Search engine right from the beginning while Google is still getting there.
- Naver’s search function is built around the Korean language, which helps Naver deliver more relevant results than Google since Korean grammar is quite different from the English language.
- Naver chooses quality over quantity. Given the number of indexed sites per user in Naver, it will be smaller than the number of indexed sites per user in Google. But the quality of those sites is way better because even though Naver chooses to have less stuff in its index, they make sure that property is real. At the same time, Google seems to be OK even with everything. It’ll then just try to push it to the bottom of the pile.
Why Hire a Digital Marketing Agency in Korea for Your Marketing Project
Concerning digital marketing, searching for somebody knowledgeable about the job is a challenging task, practically unimaginable. If somebody you hired specializes in Search Engine Optimization, there’s an outstanding possibility that they will fail to meet expectations in different studies. This means that you would have to hire someone else to manage the responsibilities, and the cycle will go on. This implies a ton of expenses, leaving you with next to zero returns – and that’s not why you hired them in any case.
However, when you hire a Digital Marketing Agency in Korea, you’re 100% ensured that you would have all the abilities your business requires because people in Digital Marketing Agencies are experts. They have worked in various specialties and realizes how to counter problems that occur. Most importantly, these people know which marketing strategies work best, which will increase more leads and increment your Return on Investments (ROI).
Besides that, these individuals can achieve the tasks that you give them on time. They know the dangers of not finishing their assignments on time and see how this can affect your business.
If you’re an entrepreneur, you more likely have tried running an Ad Campaign. If you did, you know how long and effort it requires. Digital Marketing is something beyond just running advertisements. You must advance a page while ensuring that the contents apply to your objective. These are simply a lot of work for one person. A digital marketing company has people who can work your Ad Campaigns and Screen them, regardless of whether you’re posting these advertisements across various platforms.
Additionally, they realize how to deal with your financial plan within the period you’re giving them. Besides that, they know when’s the best opportunity to show ads, and they use different tools to expand your Ads so you’ll have the option to attract plenty of excellent leads. Digital Marketers from Digital Marketing Agencies are entirely knowledgeable about budgeting your cash to increase plenty of information.
Digital Marketing trends are changing consistently, so this means that digital marketing strategies can rapidly change occasionally. This is because of the consistent updates and changes that are applied to the search algorithm. Digital Marketing Agencies in Korea have all the assistance you require, particularly regarding the latest updates, trends, and changes. So, this way, you can promptly apply the progression that needs to be used.
FAQ
Conclusion
Generally, a digital marketing agency is used over an all-inclusive period to achieve the business’s marketing goals and objectives. One time, things like the development of another site, yet there will be other progressing marketing work. The agency will use various digital channels to promote your business products and services. The digital media used will depend on the specific marketing strategies, industry, budget, and time endorsed for marketing endeavors.
The digital agency handles all the tasks and activities related to your marketing efforts. They’ll have a member from their team assigned to you as your contact who will update the progress of the agency’s marketing and e-mail status updates. Digital Marketing Agency is an asset that gives a wide assortment of marketing services that a business regularly doesn’t have in-house skills. The agency has various customer objectives; however, a definite aim is to increase your product and service sales through their endeavor.